Imagine having part of your grocery shop supported by a national programme — every single month. That’s exactly what thousands of families are already experiencing through an NHS-backed initiative that helps provide access to healthy food essentials.

📦 Weekly Food Support

Ongoing help for those who qualify.

🥛 Healthier Essentials

Includes milk, fruits, formula and pulses.

👩‍🍼 Designed for Families

Support for families with children under 4..

🛍️ Use It at Big Retailers

Tesco, Aldi, ASDA, Lidl, Co-op and more.

See How to Apply

This public benefit helps eligible families eat better without stretching the budget — supporting nutrition during pregnancy and early childhood, when it matters most.

🆓 What Is the Healthy Start Card?

If you’re approved, you can use the support for:

  • 🥛 Milk
  • 🍎 Fruit and vegetables
  • 🍼 Infant formula
  • 🥫 Pulses like beans and lentils
  • 💊 Plus: Free NHS-approved vitamins

You also get free vitamins for you and your child.

✨ How It Works

  • Apply online in just a few steps
  • Receive confirmation by post
  • Use your benefit at checkout, just like a regular payment method
  • No hidden fees, no complex paperwork

💡 Many Families Qualify Without Knowing

It’s common for people to assume they don’t qualify — but many households do and simply haven’t checked.
If you’re receiving Universal Credit, Child Tax Credit or similar support, it’s worth reviewing the criteria.
The application is free, and there’s no obligation — just clear guidance and a chance to access real help.

You could be missing out on weekly support that makes a real difference at the checkout.

👉 It’s quick, simple and already helping families across the country.
Check now to see if your household qualifies.

Check If You Qualify