Imagine picking up milk, fruit and baby essentials every week — without having to worry about the cost.
That’s what thousands of families are already experiencing thanks to this national initiative designed to make nutritious food more accessible.
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🎁 What You Can Get
With this benefit, eligible families receive ongoing support to shop for:
- 🥛 Milk (whole, semi-skimmed or skimmed)
- 🍎 Fruit and vegetables — fresh, frozen or tinned
- 🍼 Infant formula
- 🥫 Pulses like beans, lentils and chickpeas
- 💊 Free NHS-approved vitamins for you and your child
These essentials help support healthy development during pregnancy and early childhood.
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💷 How Much Is Provided?
Support is added automatically every 4 weeks:
- £4.25 per week for each child under 4
- £8.50 per week if you’re pregnant or have a baby under 1
You’ll continue receiving the benefit for as long as you’re eligible — no need to reapply every month.
🛍️ Where Can You Use It?
You can shop at major retailers and many local shops, including:
- Tesco
- ASDA
- Aldi
- Lidl
- Co-op
- Iceland
No special process or explanation needed — simply shop as you normally would.
📝 How to Apply (Step by Step)
Applying is quick, secure and free. You’ll need:
- Full name and current address
- Date of birth
- National Insurance number
Once approved, your support begins right away, and you’ll receive everything by post.
📌 Who’s Eligible?
You may qualify if:
- You’re pregnant
- You have a child under 4
- You receive Universal Credit, Child Tax Credit, Income Support or similar support
Many families qualify without even realising — it’s worth checking.
💡 Final Note
You don’t need to be a British citizen.
If you live here and meet the criteria, you may be eligible.
The sooner you apply, the sooner your support begins.