Imagine buying milk, fruits, and baby formula every week without having to touch your wallet.
With the Healthy Start scheme, this is possible — and it’s already helping thousands of families across the UK.

Let’s break down exactly how it works and what you need to know before applying.

Check If You Qualify

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🎁 What You Can Buy

The card is accepted in most supermarkets and covers essentials like:

  • 🥛 Whole, semi-skimmed or skimmed milk
  • 🍎 Fruits and vegetables (fresh, frozen or canned)
  • 🍼 Infant formula for babies
  • 🥫 Pulses like lentils, beans and chickpeas
  • 💊 Free vitamins for you and your child

You can choose what to buy, as long as it fits the program’s healthy food list.

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💷 How Much You Get

The benefit amount depends on your situation:

  • £4.25 per week for each child under 4
  • £8.50 per week if you’re pregnant or have a baby under 1
  • The money is added automatically every 4 weeks

There’s no limit to how long you can receive it — as long as you remain eligible.

🛒 Where Can You Use the Card?

The Healthy Start card works like a debit card and is accepted at:

  • Tesco
  • ASDA
  • Aldi
  • Lidl
  • Co-op
  • Iceland
  • And many local shops

Just tap the card at checkout — no need to explain anything or sign up again in-store.

📝 How to Apply (Step by Step)

Applying is easy and free. You’ll need your:

  • Full name and address
  • Date of birth
  • National Insurance number

Once approved, the card is sent directly to your home by post.

📌 Who Can Apply?

You may qualify if:

  • You’re pregnant
  • You have a child under 4
  • You receive Universal Credit, Child Tax Credit, Income Support or similar benefits

Even if you’re not sure, it’s worth checking — many families miss out simply because they didn’t know.

💡 Final Tip

You don’t need to be a British citizen to apply — just meet the residency and benefit criteria.

And the sooner you apply, the sooner your card arrives.

Apply for Your Card Now